Introduction

We live in a world where the mobile phone has become our lifeline, but what does that

mean for your business? Mobile e-commerce is an exciting new channel for consumers

to shop and buy goods online. As more people adopt smartphones, the market for mobile

commerce is growing fast. In fact, it’s estimated that by 2020 there will be over 2 billion

smartphone users worldwide with Africa accounting for about 15%.

How to grow and sustain your Mobile E-Commerce business in Africa

Mobile e-commerce is a growing industry in Africa, and it’s estimated that by 2023 there

will be more than 1 billion mobile users across the continent. With this rapid growth

comes an increased need for companies to develop their mobile presence or risk losing

business to their competitors.

The importance of mobile e-commerce in Africa cannot be overstated—the growth of this

market has been exponential since 2010 with annual sales totaling $1.5 billion across

Africa’s four largest economies: South Africa ($834 million), Nigeria ($353 million), Kenya

($254 million) and Algeria/Morocco ($254 million).

Tap into the mobile e-commerce market in 2023.

Mobile e-commerce is the future of business. It’s a global phenomenon that has taken off

worldwide, and Africa is one of the most lucrative markets for mobile e-commerce.

While this may seem like an overly optimistic prediction, it's true: mobile e-commerce is

growing in Africa at an incredible pace. In fact, according to Statista research cited by

Business Insider (the second largest online retailer), “There were over 2 billion active users

accessing [mobile shopping] apps in 2018 alone… And there are now more than 1 billion

users across all platforms." That number will continue to rise as people realize how much

easier it can be to buy products from your phone than from a store or website—a huge

benefit for small businesses looking to reach customers across their networks.