Do you know Jack Dorsey, The CEO of Twitter and President of the Soro Soke Generation, the forward looking and tech saavy Millennial generation in Nigeria? Did your business benefit or give palliatives during the #COVID19 Lockdown or did it offer any product or service that many people found useful during social protests like the #ENDSARS protests in Nigeria?
• Brandcrunch.com.ng, a web based brand analysis & marketing platform reported that businesses that took the big, bold but calculated risk of providing logistics and food donation assistance to protesters during the October 2020 #ENDSARS protests in Nigeria got more customer loyalty and public trust.
• Many Companies and businesses such as Flutterwave, a payment solution company used the opportunities and problems that occurred during the #ENDSARS protests to showcase their corporate social responsibility. Flutterwave, for example announced the opening of a public fund to cater for the medical bills of those injured during the protest.
• According to a Nairametrics report, many telecommunication/internet service providers and social media platforms also earned massive income as their businesses created a model that served people’s need to work from home, access the internet a lot and share information. This social goldmine started for most of these companies from right from April when #COVID19 set in till October with the #ENDSARS protest.
• How is your business or side hustle responding to trending social opportunities and challenges like the Lekki Massacre, The US election standoff etc.
Wishing You ‘A Better Time’ Like Davido Says!
WEB-LINKS
#Endsars Protest: How Brands Use Empathy to Earn Consumer Loyalty, Build Reputation
#EndSARS: Why Twitter topped Facebook during police brutality protests that went viral
https://techpoint.africa/2020/10/20/endsars-brand-engagement/
GSM firms set to rake in billions from data guzzling #ENDSARS Protesters
